“But what we wanted to do was create a really unique event that really is kind of re-imagining what a digital event can be.”Īd Age obtained a copy of a pitch deck produced by CTA. “We’re not going to pretend that we can recreate the magic that happens in Las Vegas, nobody can,” says Jean Foster, senior VP of marketing and communications at the Consumer Technology Association, which is the trade body that organizes CES.

There also are big-name sponsors from the electronics world, including Samsung, Verizon and Microsoft. However, show organizers are still trying to mimic the spirit of the conference online, without Las Vegas.ĬES organizers have plenty planned and hope to attract at least 150,000 people to attend online panels and sessions, just like 150,000 people typically visit the Las Vegas and its Convention Center in real life. But this year, the pandemic has moved the annual show to a virtual setting for the first time, and there are signs that some of the most prominent companies in tech and advertising won’t be as active for this scaled-down digital conference. Las Vegas in January is a media and advertising tradition slots and robots, for the technophiles gathered at the Consumer Electronics Show.

Ces digital activation